The one mistake I see more than any other are overly complex Facebook ad accounts: too many campaigns, too many ad sets, and too many ads. This leads to confusion, a lack of efficiency, high costs, and in the end, poor results.
Run an ad at least 3-4 days to give it time to optimize. Testing an ad for 4-7 days is a good best practice.
Yes, you might be thinking, "But it's so easy to do". Facebook offers far better targeting options through Business Manager, rather than depending on the limited options available through the Boost button.
It is extremely important to develop a strategy before optimizing your Facebook ads. You must do your research and know what your audience likes and what they will respond to.
The Facebook pixel is code that you place on your website. It collects data that helps you track conversions from Facebook, builds targeted audiences for future ads, and re-markets to people who have already taken some kind of action on your website.
The best way to make someone sign up for a free trial or buy your product is to create an exciting value offer. Promote something that people actually want!
Reach out to get started.